Inbound marketing is a journey...

Blogging: Who You Talkin' To?

Posted by Andrea Carrero on Aug 22, 2016 1:31:43 PM

Looking around at different websites, I've come to the conclusion that most companies aren't sure how to maximize their #brand for #sales and #marketing for lead generation with their #blogs. Here are the top six mistakes I've seen:

1. Talkin' to the wrong person. <hint> If you're talking about yourself, you're talking to and about the wrong person.

2. Not having a blog at all. <hint> #Hire a #writer. Seriously, this is just good business sense. And no, you can't do it all yourself.

3. Having old content--old being more than a week or two old. <hint> If you don't post regularly, people will stop reading. If they stop reading, they'll stop visiting. If they stop visiting, they'll forget you...and buy from someone else. (And yes, I am guilty of this mistake. Mea culpa.)

4. Using press releases as posts. <hint> What you need is a news archive in addition to the blog.

5. Writing with jargon and technospeak. I guess that's great if your ideal buyer is a techie. <hint> In my experience, someone else is holding the financial keys.

6. Not having a clear purpose to the blog. <hint> It's not a catchall for everything that comes down the pike that doesn't fit anywhere else.

Your blog is a place to regularly publish and promote new content related to your business and industry.

It allows you to attract the right people<hint: potential buyers>, promote offers to them to learn more, and bring them closer to your brand, ultimately to become customers.

 Optimize your marketing channels!

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Topics: blog, blogging, lead generation

Content and the Steps of the Sales Funnel--A Love Story

Posted by Andrea Carrero on Jul 22, 2016 7:00:00 AM

As a seasoned sales leader, you already know the steps in the sales funnel intimately. But what you may not know as well is how content aligns with customer acquisition and retention in the buyer's journey.

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What Are Digital Channels and Why Should You Care About Them?

Posted by Andrea Carrero on Jul 20, 2016 7:00:00 AM

As a sales leader, you're always looking for new ways to supplement traditional methods for lead generation. It's all about pulling qualified leads into your sales funnel and moving the prospect through all of the stages to customer acquisition.

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Topics: leads, sales funnel, customer acquisition

Use Social Media to Get Qualified Leads Into a Sales Funnel

Posted by Andrea Carrero on Jul 18, 2016 7:00:00 AM

Twitter just turned 10 years old.

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Topics: sales, leads, sales funnel

'Buy Now' Messages or Stories for Customer Retention?

Posted by wordtex on Jul 14, 2016 7:00:00 AM

 

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Topics: Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, small business, social media, sales funnel, customer acquisition

Moving the Sales Needle: Three Types of Content to Educate

Posted by wordtex on Jul 12, 2016 7:00:00 AM
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Topics: Blogroll, content strategy, customer acquistion, customer retention, entrepreneur, small business, social media, sales funnel, customer acquisition

Improving Your Social Media Efforts

Posted by wordtex on Jul 10, 2016 7:00:00 AM
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Topics: Blogroll, content strategy, entrepreneur, news release, press release, public relations, publisher, publishing, small business, social media

Success is a Two-Way Street

Posted by wordtex on Jul 8, 2016 7:00:00 AM

I recently finished designing and developing a website for a nonprofit client and many exciting things are happening for that organization.

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Topics: entrepreneur, press release, public relations, small business, Uncategorized

Measuring Competence with a Language

Posted by wordtex on Jul 6, 2016 7:00:00 AM

I recently read an email on a listserv from a person who supervises technical writers and she asked for suggestions of criteria to use when performing yearly evaluations on her employees. A number of people responded with the typical answers: did she meet deadlines?; was he available and willing to take on additional assignments?; did she complete her assignments well?...etc.

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Topics: Uncategorized

The Picture on the Dustcover

Posted by wordtex on Jul 4, 2016 7:00:00 AM

A very good friend of mine, a history professor, was in town from the west coast and we spent the day in Philadelphia doing the touristy things—The Constitution Center, Independence Hall, Betsy Ross's house and the like.

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Topics: Uncategorized

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