Inbound marketing is a journey...

Andrea Carrero

Recent Posts

Blogging: Who You Talkin' To?

Posted by Andrea Carrero on Aug 22, 2016 1:31:43 PM

Looking around at different websites, I've come to the conclusion that most companies aren't sure how to maximize their #brand for #sales and #marketing for lead generation with their #blogs. Here are the top six mistakes I've seen:

1. Talkin' to the wrong person. <hint> If you're talking about yourself, you're talking to and about the wrong person.

2. Not having a blog at all. <hint> #Hire a #writer. Seriously, this is just good business sense. And no, you can't do it all yourself.

3. Having old content--old being more than a week or two old. <hint> If you don't post regularly, people will stop reading. If they stop reading, they'll stop visiting. If they stop visiting, they'll forget you...and buy from someone else. (And yes, I am guilty of this mistake. Mea culpa.)

4. Using press releases as posts. <hint> What you need is a news archive in addition to the blog.

5. Writing with jargon and technospeak. I guess that's great if your ideal buyer is a techie. <hint> In my experience, someone else is holding the financial keys.

6. Not having a clear purpose to the blog. <hint> It's not a catchall for everything that comes down the pike that doesn't fit anywhere else.

Your blog is a place to regularly publish and promote new content related to your business and industry.

It allows you to attract the right people<hint: potential buyers>, promote offers to them to learn more, and bring them closer to your brand, ultimately to become customers.

 Optimize your marketing channels!

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Topics: blog, blogging, lead generation

Content and the Steps of the Sales Funnel--A Love Story

Posted by Andrea Carrero on Jul 22, 2016 7:00:00 AM

As a seasoned sales leader, you already know the steps in the sales funnel intimately. But what you may not know as well is how content aligns with customer acquisition and retention in the buyer's journey.

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What Are Digital Channels and Why Should You Care About Them?

Posted by Andrea Carrero on Jul 20, 2016 7:00:00 AM

As a sales leader, you're always looking for new ways to supplement traditional methods for lead generation. It's all about pulling qualified leads into your sales funnel and moving the prospect through all of the stages to customer acquisition.

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Topics: leads, sales funnel, customer acquisition

Use Social Media to Get Qualified Leads Into a Sales Funnel

Posted by Andrea Carrero on Jul 18, 2016 7:00:00 AM

Twitter just turned 10 years old.

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Topics: sales, leads, sales funnel

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