Inbound marketing is a journey...

Blogging: Who You Talkin' To?

Posted by Andrea Carrero on Aug 22, 2016 1:31:43 PM

Looking around at different websites, I've come to the conclusion that most companies aren't sure how to maximize their #brand for #sales and #marketing for lead generation with their #blogs. Here are the top six mistakes I've seen:

1. Talkin' to the wrong person. <hint> If you're talking about yourself, you're talking to and about the wrong person.

2. Not having a blog at all. <hint> #Hire a #writer. Seriously, this is just good business sense. And no, you can't do it all yourself.

3. Having old content--old being more than a week or two old. <hint> If you don't post regularly, people will stop reading. If they stop reading, they'll stop visiting. If they stop visiting, they'll forget you...and buy from someone else. (And yes, I am guilty of this mistake. Mea culpa.)

4. Using press releases as posts. <hint> What you need is a news archive in addition to the blog.

5. Writing with jargon and technospeak. I guess that's great if your ideal buyer is a techie. <hint> In my experience, someone else is holding the financial keys.

6. Not having a clear purpose to the blog. <hint> It's not a catchall for everything that comes down the pike that doesn't fit anywhere else.

Your blog is a place to regularly publish and promote new content related to your business and industry.

It allows you to attract the right people<hint: potential buyers>, promote offers to them to learn more, and bring them closer to your brand, ultimately to become customers.

 Optimize your marketing channels!

 

Topics: blog, blogging, lead generation

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