So what, you ask?
Social media outlets such as Twitter have changed the way the world communicates—on a personal level as well as on a professional level. As Twitter notes, "...every moment of every day, people connect about the things they care about most — all over the world."
Sales organizations need to tap into this digital channel in order to identify prospects for their products or services. It's all about engaging the right people at the right time.
Let's look at a quick example. If a person is considering buying a new SUV, here are the steps he or she would likely take:
- Look at popular car-buying websites, such as Edmunds or KBB, to see what is available.
- Visit dealer websites after narrowing down the choices to start reviewing details.
- Trim the list to two or three potential choices, then search Twitter, Facebook and other social media sites to see what people are saying about these vehicles.
It's this last step that sales organizations can tap into by not only participating in the conversation by answering questions, but also in monitoring who is asking the questions and where they are geographically. It's all about engagement, and engagement leads prospects into the top of the sales funnel.
Word Technologies Inc. can help you establish and maintain your inbound marketing efforts.
To learn more about using social media, download our free workbook on Social Media Prospecting.